How to promote music to get more streams

Photo by Andrea Piacquadio on

There are several ways to do this.

1. Make sure your music is the best it can be.

This is obvious. No one wants to be passed over because they didn’t have the very best songs and recordings.

2. Build a website & mailing list.

So important today as platforms belong to private companies who exist for their own purposes and not the folks who use them. They can disappear and the artist has nothing to show for all their hard work. Your email subscribers are your fans.

3. Know your audience & focus on your niche.

What is your style of music? What do your fans like? Is there a match? There must be. So know what it is so you won’t miss out on fulfilling your opportunity.

4. Develop an engaging social presence.

Use social media, especially the platform your fans use the most. Don’t get overwhelmed by doing too much and spreading yourself too thin.

5. Get playlisted.

Watch out for scams. But realize this can really help get your music heard by the right audience.

6. Get press & blog coverage.

Still important today. Much of the text gets copied and distributed online, so it’s a good way to go to work this angle as well.

7. Create Music videos.

I know this is a lot of work to do well. But as your influence grows and people want to help you do something, this could be just the thing to expand your reach.

8. Surround yourself with a strong team.

Get people around you who build you up. Those who like your songs and what you are doing are the best folks to get on your team.

9. Play live often & make an impact.

Keep learning new songs, covers, and originals. There’s nothing like a live performance to get you out there working the crowd, being authentic. What they see is what they get. And this can also bring you new fans beyond just streaming.

To summarize, the order you do these things may vary. But you really must do them to promote your music and get more streams. Don’t make perfection your goal. Just get started and keep going. You will improve and your streams will increase.

Author: Jim Snedeker Music

I'm a musician who works a regular job. But in my free time, I sing and play music. I play acoustic guitar, piano, drums in a mellow pop or chill style. I was trained classically so I understand the basics of improvisation based on my knowledge of music theory and harmonic structure.

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